What is makeup primer? To put it simply, it's a *can’t live without* hybrid of skincare & makeup –the final step of your skincare routine & the first of your makeup. The perfect base for foundation, one benefit of primer is that it gives a smoother, more flawless finish that’s locked on and lasts longer. Another unique benefit of primers at Smashbox is that ours contain skin loving ingredients found in skincare to give you an extra boost – perfect for no makeup days! All Smashbox Primers are formulated without parabens or phthalates and are Vegan & Cruelty Free, so you can get perfectly prepped skin, completely guilt free. Our primers were all developed in Smashbox Studios in L.A. to help makeup look better and last longer on set.